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The Story Behind New Balance's Most Painstaking Retro

£136.00

£67.00

Availability: In stock

Size Chart

£136.00

£67.00

Details:
by Brendan Dunne
Photos by Liz Barclay
Mortgage the house.
That was the order given to anyone aspiring to own a pair of the New Balance 1300 when the sneaker first launched in 1985.
The tongue-in-cheek piece of ad copy was a way for the brand to introduce the $130 shoe (that’s $282 today with inflation taken into account), which New Balance openly admitted “costs more than any running shoe you’ve probably ever owned.” In the ad’s closing arguments, the shoe was billed as, “The very best running shoe ever made.”
Positioning the shoe as a luxury item in comparison to other runners at the time struck a chord. The sneaker earned a cult following in Japan, with demand eventually leading to a re-issue in 1995 known as the New Balance 1300JP.
“Japan was an early adopter of New Balance,” said collector Patrick Judabong, founder of ThoseNBs.com. “The region itself has popularized the release of some serious 580s and 1300s. They recognize fine craftsmanship.”
Since ‘95, the sneaker has been on a quinquennial release plan: 2000, 2005, and 2010. And right on schedule, New Balance will bring back the 1300JP this weekend, with a build that’s closer than it’s ever been to the 1985 original.
But getting the shape, mater...
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Size Chart

Mens
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128