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New Balance Launches New Website Celebrating Flimby Factory

£171.00

£72.00

Availability: In stock

Size Chart

£171.00

£72.00

Details:

words // Brandon Richard
Approaching their 30th Anniversary of manufacturing in Britain, New Balance has launched a brand new website that celebrates the small town of Flimby, Cumbria, home to its UK-based factory. The site also acknowledges the craftsmen and women of the New Balance manufacturing team.
The craftsmanship, imagination and originality incorporated into New Balance's "Made in the UK" shoes is reflected on the site in the form of a tourist destination guide, which features the story of the brand's commitment to domestic manufacturing. Also chronicled are the associates who contribute to the Flimby Factory's workforce, with documentary-style interviews giving viewers a look at the working lives of members of the New Balance team, as well as their passions outside of work. Special features include pieces with team leader and pigeon racing aficionado Wayne Mcluckie, as well as production team member and rock musician Mark Heron.
Additionally, renowned editorial/documentary photographer Percy Dean provides a look at the picturesque town, encapsulating the character and spirit of New Balance and Flimby through imagery. The site also details New Balance's support of the local area by promoting places of in...
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Size Chart

Mens
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128