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Inside the New Balance Skowhegan Shoe School

£171.00

£79.00

Availability: In stock

Size Chart

£171.00

£79.00

Details:

words & images // Angel Navedo
We observe sneakers in their final form on a daily basis, and evaluate them based on aesthetics with varying emotional responses. We see them stitched together with all the materials without understanding or appreciating how it happens. We have no concept of volume, or the necessary mastery of heavy-duty machinery that goes into each pair, in every shape and size.
I caught a split-second glimpse.
The thermometer struggled to push into double digits in Skowhegan, a proud, working-class town toward the center of Maine. It was a few minutes after 7 a.m. on January 8 and the employees within New Balance’s local factory began their shift a little more than an hour earlier.
I won a lottery to attend the New Balance Shoe School at the Skowhegan factory with my wife, joined by two New Balance marketing reps from the corporate headquarters in Boston. This was an exclusive experience for them, too. Shoe School is an elaborate breakdown of the New Balance process, designed to showcase the origin of each pair with a bottom-to-top, hands-on tour through the factory floors.
The factory is organized by color-coded value streams, with each team assembling a different sneaker in accordance with the on...
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Size Chart

Mens
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128