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Concepts x New Balance 999 New Images & Release Info

£200.00

£78.00

Availability: In stock

Size Chart

£200.00

£78.00

Details:
words // Nick Engvall
In the current state of the sneakers where everyone collaborates with everyone, there seems to be extra branding thrown onto everything from casual beaters, to high end partnerships we should never see coming together. It's becoming more apparent every month which companies are just out to make a quick buck off of the hype machine. Not that making a buck isn't the reason for being in business, but as cliché as it sounds, it has to make sense before it can make dollars.
Without calling out any specifics, it's safe to say that most of the collabs that have been hitting the market lately seem to lack what matters most when it comes to a small retailer who has the opportunity to design for a sneaker manufacturer. That is, they forget that as a small boutique, it's the local community first and foremost, that makes you successful.
One boutique that seems to nearly always get it right is Concepts in Cambridge, Massachusetts. Of course, teaming up with their local New England friends at New Balance means that both companies can focus on what they experience in the Boston area day in and day out. With both companies providing jobs in the area and supporting the local community as priority, the Concepts x ...
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Size Chart

Mens
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128